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Salesforce data: buyer diligence questions

Questions to ask about a data program involving Salesforce: scope, permissions, retained history and export completeness.

Updated 19 October 2026 · Sources and methodology

Explain what your account contains

Custom objects, CRM events and operational activity. The presence of a system does not establish the history, quality or rights available in your account. Describe which workflows are actually recorded and where supporting files live.

Scope issues to discuss

Custom permissions, licensed enrichment and related attachments. Ask the provider which objects, messages, attachments and relationships it needs. Broad account access can be materially different from a bounded export; involve an authorized administrator before selecting a transfer method.

Verify actual retention

Inspect the oldest available record and a representative export. Plans, settings, permissions, deletions and migrations can change what is available. Do not infer a universal retention period from the system name. Use current vendor documentation and your own account evidence together.

Ask who does the work

Determine who exports, filters, checks permissions, removes restricted material and validates the package. Confirm whether third-party integrations or connected datasets are covered. Keep credentials and reusable access tokens out of any export.

Prepare a system-level note

Record the account or tenant at a non-sensitive level, relevant record categories, available years, known gaps, export owner and restrictions. An initial provider conversation can use that note before any sample is considered.

System-specific scope questions

  • Which standard and custom objects are actually needed?
  • Are enrichment packages or integrated records governed by third-party terms?
  • Will attachments, ownership changes and merged records retain useful context?

Sources & further reading

Provider statements are attributed claims, not audited outcomes. Reviewed 19 October 2026.

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